How To Produce And Print An Outstanding Catalog

Catalogs bring your products to the attention of people who are not looking for you. They also entice loyal customers to spend more. Because of the profits that catalogs can bring in, catalog printing needs to be carefully planned and executed. Consumers are used to seeing high-quality catalogs, so make sure your catalog looks great too or you will turn buyers off.

Professional photographs are a must for catalog printing that you want to be successful. You want your products to look their best because that will help make customers want to purchase them. Use a local photographer, or find a volume product photographer service that will take lots of quality photos for reasonable prices. It is better to have a catalog with 20 items beautifully displayed than 100 items displayed in crummy photos.

Generally speaking, the larger an item is featured in a catalog, the more it sells. Take advantage of this phenomenon by giving your best sellers the most space. Also, place these items on the far right of each spread, because readers tend to look at that side of the page first when they flip through catalogs.

Cross-selling and up-selling can really increase the profits from catalog printing. Cross-selling means mentioning items that go together in product descriptions; another way to cross-sell is to group complementary items together. For example, you might put coats, hats, scarves, and gloves all on the same spread. Up selling means upgrading from a less expensive model to a more pricey one; encourage customers to upgrade by describing better models in more glowing terms.

Making the layout reader friendly is very important. If people get frustrated trying to find what they are looking for, your catalog is bound for the garbage. For the best results, use a catalog designer who will not only make your catalog better for consumers, he will set it up to make printing go more smoothly as well.

Narrow catalogs, also called "slim jims," cost a lot less to mail these days than full sized catalogs. Talk with both the post office and your catalog printing company to find the catalog that best fits your budget.

With catalog printing, higher quality equals more sales. Plan ahead and take the time necessary to make your catalog look better than your competitor's. You will be glad you did when you see the sales come rolling in!