Trends in Using Door Hangers In Promoting Your Business

Advertisements delivered directly to the door of the customer and designed to be hung over the door knob are called door hangers. Most door hangers are printed in full color on both sides and often include a tear-away coupon. This form of advertisement has a number advantages that keep businesses using the format again and again.

Door hangers are especially useful because they are delivered directly to a customer’s door. Customers must actually remove the advertisement from their doors, which means that they are guaranteed to be exposed to the advertisements.

Additionally, because door hangers must be hung by hand, most businesses only use door hangers in close proximity to their business. This cuts down on cost because fewer door hangers need to be printed while also improving the return on investment since every advertisement is delivered to a potential customer – there is very little waste.

Modern door hangers are designed like postcards and include tear-aways like coupons. Door hangers are designed to have a high impact front while the details are on the back. This increases the likelihood that a customer will actually be exposed to the primary message of the door hanger and, if interested, will flip the card.

Tear-away type offers are becoming more popular as a way to call customers to action and to track the return on investment in door hangers. Coupons can give customers one more reason to pick up the phone, drive to the store, or visit the website. When the coupon is redeemed, the business can see a direct result of their advertising efforts.

Door hangers are being printed with larger printing firms, and more designs include special features like rounded corners and perforations. Door hangers require that the paper have a large hole scored out, which requires specialized equipment. With this in mind and the economies of scale that larger printing firms can create, more businesses are outsourcing door hanger printing to these companies.

Rounded edges give any design a modern, fresh look; but this also requires specialized equipment. Perforations for tear-away coupons also require equipment beyond the reach of the average small business, but more door hanger designs than ever call for these requirements.

Door hangers have been in use for years, but businesses are getting more savvy by carefully defining their customers. This trend has dramatically improved the return on investment for door hangers as businesses select their customers more carefully, design specifically for these customers, and deliver these well-crafted advertisements right to their ideal customer’s door.