Trendy Catalog Design Ideas

Creating a trendy catalog can be a fun and revenue rewarding experience. Begin by looking at other designs to analyze what you, and especially your customers, may like and dislike. Consider what others in your market are doing then apply these few simple ideas to develop a trendy, attention-getting print catalog.

The catalog cover is the first opportunity to sell the catalog. Good images with high resolution on a heavier paper will give a cleaner and more professional look. Often, the front is unique to the issue of the catalog with exception to the business name and logo. The back is best used for a special promotion and the information that customers want to find quickly.

Catalogs are visual tools for the consumer. It allows them to imagine wearing the product, using the product, or placing it in their homes. Print catalogs should relay to the consumers how the product can be used or enjoyed. This is always created with those classic images that we see on most product advertisements, such as the husband enjoying the use of his new barbeque grill or using a tool set with his son.

One trendy idea for print catalogs is to break up the background. The best example of this is not in a catalog but in popular outdoor retail stores. Often, a product line is on a raised floor that is several feet higher than the rest of the gear with other products on a balcony. Rock walls, waterfalls, and other features draw your attention to the higher priced items. Create this depth and 3 dimensional designs in your print catalog with a variety of background styles that include the promotions or high margin items on a “pedestal.”

Make sure your printing company uses recycled FSC or SFI certified paper, low-VOC vegetable-based inks, and practices recycling of all of their printing waste. Maintain your own green practices within your company, and state what your business is doing to be more sustainable within your print catalog. Catalogs with spiritual products will often share a message for better living as a public service. Green companies often will do the same by sharing ways individuals can be greener and more sustainable at home.   

One trendy idea for print catalogs is to break up the background. The best example of this is not in a catalog but in popular outdoor retail stores. Often, a product line is on a raised floor that is several feet higher than the rest of the gear with other products on a balcony. Rock walls, waterfalls, and other features draw your attention to the higher priced items. Create this depth and 3 dimensional designs in your print catalog with a variety of background styles that include the promotions or high margin items on a “pedestal.”