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69How to Take Pictures For Your Catalog Like A Pro (Even When You're Not)
It doesn’t take a professional photographer to take great photos for a catalog. Especially when marketing budgets are getting cut, it’s important for marketers to put on more “hats” and become photographers. Even if you’ve never taken...
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70How To Design Brochures Using Free Online Tools
If you’re a novice designer or perhaps you just don’t want to spend thousands of dollars on preparing a design for brochure printing, have no fear! The Internet is here! Free online tools abound to help...
67The ups and downs of controversial advertisements
Sometimes, a controversial ad can do wonders for a business. In fact, some companies have been made entirely on the back of one advertisement that generated an incredible amount of attention. On the...
66Types of Calendars for Your Business or Event
There are many ways you can use calendars for your business or event. With a little ingenuity, a print calendar can be used as month by month or quarter by quarter advertising. Are you counting down the days...
74How To Make An Effective Layout For Your Brochures
The layout of a brochure is critical for receiving the results you desire. A brochure printing piece has to be readable to maintain the attention of your audience, which is why an effective layout could be...
72Do’s and Don'ts in Catalog Design and Printing
Your ultimate goal for your catalog is to sell your product. In order to sell your product you must present it in the best way possible. Here are some do’s and don’ts to keep in mind when designing...
72Trends in Using Door Hangers In Promoting Your Business
Advertisements delivered directly to the door of the customer and designed to be hung over the door knob are called door hangers. Most door hangers are printed in full color on both sides and often include a...
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66The Common Misconceptions about Graphic Designing and Desktop Publishing
Very strong feelings arise when different groups try to define graphic designing and desktop publishing. Although not all of the ideas associated with these terms are correct, knowing the common...
64The 6 Things You Need To Remember in Designing Letterheads
Usually when small business owners are making a list of all the marketing materials they need, they’ll forget about letterheads. It’s easy to forget that letterhead is yet another opportunity to market a...
63Tips for Designing Double Parallel Fold Brochures
People are used to seeing tri-fold brochures, so if you use an unusual fold such as the parallel fold you are taking a big step toward creating a memorable brochure. The parallel fold is usually a little...
