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55What We Can Learn about Branding from the Greats
Building a brand is essential for success in today’s competitive market. You have to clearly define your image so it stands out from the crowd. The great brand names have built their empires by balancing...
64Steps to a Better Sales Pitch Package
Everyone knows that when presenting a sales pitch package to prospective clients, you need to be well prepared. Part of this preparation means gathering your information together in an organized manner, and...
62Designing a Powerful Direct Mail Piece
Direct mail marketing takes your business’s advertising directly into the home of your target consumer audience. Direct mail pieces can be used to boost sales by attracting new customers and keeping old...
64Improving Poster Headlines
Your headline is what will make or break your poster campaign. The fact is that only 20-30% of your audience will read the body of your poster, so the importance of the perfect headline is immeasurable. If...
506 Tips for Improving Postcard Design
Postcard printing only has room for a little information, but they have the advantage of not being hidden in an envelope. Postcards have a chance of grabbing attention and even communicating a message...
69Tips for a Better Car Dealership Brochure
There comes a time when a brochure is needed to show off a vehicle to a potential buyer. Perhaps you don't have the car on the lot. Or maybe your customer needs to think it over and come back tomorrow. A...
52How To Produce And Print An Outstanding Catalog
Catalogs bring your products to the attention of people who are not looking for you. They also entice loyal customers to spend more. Because of the profits that catalogs can bring in, catalog printing needs...
63Tips for Designing Double Parallel Fold Brochures
People are used to seeing tri-fold brochures, so if you use an unusual fold such as the parallel fold you are taking a big step toward creating a memorable brochure. The parallel fold is usually a little...
60Ensuring a Good Start to Your Catalog Business
There are several reasons to mail out print catalogs. According to Forrester Research, customers spend 70% more if a company offers multiple ways to shop than if there is only one option. Catalog printing is...
58Business Card Marketing Strategies that Work
Business cards are a basic item that every person in business should have. Offering a business card to someone you meet helps people to take you seriously, and since the card has your contact information on...
